Autonomous technology is emerging in a wide range of industries across the globe. While the work efficiencies and environmental benefits are obvious, there are still many challenges to overcome. Apprehensions toward driverless vehicles are real and must be taken into consideration during testing and development, as well as marketing. Additionally, assumptions are being made regarding the potential for job loss from this advancing technology, but are they justified?

In this episode of the Spotlight Series, we take a closer look at the automotive industry to explore how these consumer apprehensions and perceptions are affecting ongoing development, and the real impact this technology will have on our workforce and economy.